Our Story
Built out of a bag of gummies that didn't exist yet.
FrshFuel started with a real, specific, daily problem our founder couldn't solve, so he built the solution herself.
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The 6am problem
Early workouts. Back-to-back meetings. Full days that didn't slow down. The kind of schedule that demands you show up sharp more than once.
Coffee helped in the morning. Everything else fell short. Pre-workout was overkill. Energy drinks left her dehydrated. Every gummy on the market was underdosed, gelatin-based, artificially dyed, or tasted like a supplement.
He wanted something precise, portable, and honest about what was in it.
That product didn't exist. So in 2024, he built it.
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Months of getting it right
Getting a supplement to market is easy. Getting it right takes longer.
Three decisions defined the formula. Coffeeberry® Energy extract over synthetic anhydrous caffeine, the harder path, and the right one. Citrus pectin over gelatin, plant-based, non-negotiable. Coconut-water electrolytes built in from the start because energy and hydration should work together, not against each other.
Months of formulation, test batches, and Health Canada compliance review later, Sour LemonBurstâ„¢ launched as a certified supplemented food. Every claim on the label is verified.